Prospecting for a strong recovery in Proserpine

group assignment for ALC701

ProserPining for Help



In March 2017, Tropical Cyclone Debbiedevastated the town of Proserpine.

In the aftermath, the Proserpine Community Centre – a designated recovery hub, provided advice for affected residents on disaster relief, insurance, and personal support. It currently provides a range of help for the community that includes counselling and job network services, and a place for small community groups to meet.

Cyclone DebbieEx-Tropical Cyclone Debbie, wind map by Tatters (CC BY-SA 2.0)

Yet although the centre serves as a strong resilient structure for the community, its plain facade does not reflect the beauty of the surrounding Proserpine landscape, or the spirit of the residents of Proserpine.

A group of local Proserpine residents, ‘The Proserpinas’, have banded together to do something about this. We want to beautify the centre by transforming the side of the building into an eye-catching, inspiring work of art that reminds people of the Proserpine

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Does Chinese police operate better than Australian police on micro-blog?

Recently, I am comparing the police organization microblog in China and Australia for my thesis which is very interesting when I collect data to analyze.

For my thesis, I compared “Victoria Police” on Twitter and “Pingan Beijing” on  Weibo.


iy7405 by Mark Goebel (CC BY 2.0)

Pingan means safe in Chinese. A lot of Chinese police organizations adopt “Pingan” as the title for their account name, for instance, Pingan Shanghai and Pingan Beijing, which shows their online identity on Weibo. In the meantime, most Australia police organizations mainly adopt their basic name, for example, Southwales Police and Victoria Police. According to my research, not only from the name Chinese police want to show the kindness to the public but also they respond to the public more often than Australian police organizations on micro blog sites.

According to Lu, Zhang and Fan (2015) government communication with citizens on social media can be defined as one-way interaction, two-way interaction, and government involved in social media site to help government collaborate with citizens. This blog we will focus on talking one way and two-way interactions.

One-way interaction refers to government release the information for citizens on social media sites (SNSs).  For example, “Victoria Police” mainly used Twitter to publish an incident announcement and ask for help from the public to notice the crime. While “Safe Beijing” mainly provide weather forecast in the beginning of the day for information release. Two-way interaction means that citizens can participate in government SNSs, the public can communicate with government officers online by leaving a comment instead of only got the information on SNSs, this is wildly used on Twitter, however, when I looked into “Victoria Police”, they respond very limit on Twitter.  Compared to “Safe Beijing”, Safe Beijing respond citizens’ comment in a couple of hours.

Does this surprise you?


Happy by Blondinrikard Fröberg (CC BY 2.0)

Because I know most people think China has more strict online democracy than Australia. They didn’t expect more positive police image for Chinese police on Weibo.

Indeed, We can not even use Facebook, Twitter, and Instagram in China. But luckily we have other similar social media site originally from China.


Police by Me5otron (CC BY 2.0)

Victoria Police focused on one-way communication on Twitter, they publish a lot of information for “Crime supporter” and safety tips. Safe Beijing not only focused on providing police related information, safety tips, they also build their Weibo account as a life support platform for citizens. Although it is not professional than Victoria Police, It got more attention from citizens online. I collected one week posts for Victoria Police and Safe Beijing, it showed that Safe Beijing user engagement did better than Victoria Police, because Safe Beijing got more comments, reposts, and likes number than Victoria Police, for example, the average quantity of comments  for Victoria Police is 2 compared with 39 on Safe Beijing.


The Ultimate Model Police Car (cake) by Dave Conner (CC BY 2.0)

The content form choosing for these two police organizations are mainly pictures rather than words only. 60% people are the visual thinker, the number is still increasing. People prefer to see words with images on SNSs, rather than words only. Besides, Safe Beijing chooses a lot of videos for their daily post, for the data I analyzed, Victoria police only post 2 videos while Safe Beijing posts 48 videos in the same period. By choosing more forms for the post, it is a great way for police organizations to build a better platform on SNSs to build the relationship with citizens.

Overall, Social media is a great platform for law enforcement to build the relationship with citizens (Harms & Wade 2017).

Compared with their name, their post information and their post content form, which one you think they operate better? Victoria Police or Safe Beijing?

Don’t hesitate, leave the comment for me.



Lu, B, Zhang, S, & Fan, W 2016, ‘Social Representations of Social Media Use in Government’, Social Science Computer Review, 34, 4, p. 416, Complementary Index, viewed 6 September 2017.

Harms, J, & Wade, L 2017, ‘Reconnecting with the Public: Police Use of Social Media’, Journal Of Law Enforcement, 6, 1, pp. 1-10, viewed 6 September 2017.

How does social media affect a Chinese girl in her daily life?

How does social media affect a Chinese girl in her daily life?



Social Media Mix 3D Icons – Mix #2 by Blogtrepreneur (CC BY 2.0)

I lived in China for over 20 years, until  2015, I came to Australia beginning my master degree life at Deakin.

When I was in China, I used social media every day. I use Wechat to communicate with my family and friends, I use Weibo to communicate with the world, I use Taobao to purchase stuff almost every day. When I started my Australia study life, I started to use Facebook, Instagram, when I enrolled in ALC701, I started to use Twitter and established my first blog site. See? I use different social media platforms almost every day, it is changing my life indeed.

Social media marketing (SMM) seems pretty essential for consumers around the world, this blog I want to discuss why social media marketing in China is important.

According to Internet consumption ecology big data report of China(2016),  China’s Internet consumer market is leading the world, in 2016, it is expected that China’s retail e-commerce market will count for 56,000 million yuan(nearly 10,769 million in Australia dollars), China’s retail e-commerce market is expected to make up 15.9% of the total social retail sales, becoming the highest penetration rate of e-commerce in the world’s major countries.  E-commerce is integrated into people’s daily life, especially for the female group. At this moment, SSM seems a new way for companies or organization to do the online campaign.  A lot of corporations are using Weibo (microblog site in China) to do SMM in China.

5812042373_b1a11b5858_z Logo English by bfishadow (CC BY 2.0)

The advantage of SMM is:

  1. The speed of information update is quicker than other traditional marketing methods.  On social media platforms, you take control of the whole board, especially on Weibo, you can update the information by yourself, consumers can get notifications in the first time.

  2. It is more directly for corporations to see the effect of advertising.               Advertising input-output ratio (ROI) is the most care about the thing for advertisers. Advertisers can through their advertising broadcast/comments to see their advertising effect directly. It can also be used to calculate the input and output ratio of the data to adjust the further advertising strategy.

  3. SMM can help corporations closely contact with consumers.                                   Social media makes the communication between corporations and consumers more easily, interactive was once an obvious advantage compared with traditional media network media, but it was not until the rise of social media, we truly experience the magic interactive features of social media. Social network enabled corporations to have the official microblog account and official home page both on Weibo and other platforms. Both corporations and consumers are users on Weibo and other social media platforms. online customers feedback on social media can provide corporations a new to listening to customers (Denizci Guillet, Kucukusta & Liu 2016). Due to the equality and social networking communication convenience feature, corporations and consumers can communicate more easily which is good for corporation brand image.

  4. SMM is more widespread.                                                                                                     Once the information released by the enterprise is very “valuable”, it is likely that many fans will automatically broadcast it, birds of a feather flock together, the follower of your Weibo’s follower might be your potential follower, thus every follower can help you to broadcast your “valuable” information to get more attention on Weibo.

Keith & Manfred (2012) indicate that social media provide a lot of opportunities for companies on listening to their consumers, engage with their consumers, and even influence the conversations between corporations and consumers. Corporations can evaluate the importance of SMM to make more profit and build stronger brand image!

Reference list:

CBNData 2016, Internet consumption ecology big data report of China(2016), CBN, 08/12/2016《2016中国互联网消费生态大数据报告》Final_1481191681739_kjmooa5n5dgm6rzlg14i.pdf

Denizci Guillet, B, Kucukusta, D, & Liu, L 2016, ‘An Examination of Social Media Marketing in China: How do the Top 133 Hotel Brands Perform on the Top Four Chinese Social Media Sites?’, Journal Of Travel & Tourism Marketing, 33, 6, pp. 783-805, viewed 4 August 2017.

Keith S., C, & Manfred, B 2012, ‘Are social media replacing traditional media in terms of brand equity creation?’, Management Research Review, 9, p. 770, Emerald Insight, viewed 4 August 2017.